Director's Welcome

Assoc. Prof. Ts. Dr. Mohd Kamarul Irwan Abdul Rahim
Institute for Management and Business Research (IMBRe)

Welcome to the Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia (UUM). Established in 2010, IMBRe serves to provide a platform for case research activities related to the field of business and management at UUM. Currently, our focus areas of research include: 

  • Business Reporting & Governance
  • Risk Management
  • Innovation & Sustainability
  • Quality Management & Competitiveness
  • Halal Hub and Arab-Malaysian Business 

It is also the role of IMBRe to generate case studies in management and business for teaching purposes. This is in parallel with the University's initiatives at promoting the use of case studies in teaching. To achieve the objective, IMBRe regularly conducts research training and case writing workshops. We also work closely with the industry in ensuring that sound and relevant case studies are written. IMBRe also publishes books of case studies and research monographs. In addition, the Institute is also responsible for the publication of the Journal of Business Management and Accounting (JBMA) which is currently indexed by MyCite (MyJurnal) and Google Scholar.

This web page provides details of the Institute's research case and teaching case study projects, including talks and workshops. We hope that these efforts at promoting research and publication activities will benefit academia, industry, government and society as a whole.

I welcome your comments and suggestions, thank you.