2nd International Case Study Conference (ICSC) 2017

TEACHING CASES
TC 01

Starlight Optical : Embracing All That Glitters ?
Soon Jan Jan
Universiti Utara Malaysia

   
TC 02

Good And Poor Habits Of Credit Card : Lesson Learned
Logasvathi Murugiah, Rasidah Mohd Rashid
Universiti Utara Malaysia

   
TC 03

Handling Of Crisis Communication : A Case Study Of Cadbury Porcine DNA Row
Norhayati Rafida Abdul Rahim,Muhammad Nizam Awang @ Ali
Universiti Sains Islam Malaysia

   
TC 04

Khazanay.com Set Their Accounts Straight
Usman Nazir,Haroon Tabrazee
Institute of Business Administration (IBA), Karachi, Pakistan

   
TC 05

Z-Score Model In Predicting Corporate Financial Distress Of PETONE
Lim Chee Chee
Universiti Utara Malaysia

   
TC 06

Datasonic : Going Public
Rasidah Mohd Rashid, Logasvathi Murugiah
Universiti Utara Malaysia

   
TC 07

Tracking Former UUM Students : Where Are They ?
Nafishah Othman, Md Zahir Mat Cha,Huda Ibrahim,Amran Ahmad,Musyrifah Mahmod
Universiti Utara Malaysia

   
TC 08

Mudim Enterprise : Finding The Right Strategy
Darwina Ahmad Arshad, Noor Afza Amran, Halimah @ Nasibah Ahmad
Universiti Utara Malaysia

   
TC 09

My First Task As Credit Analyst
Mohamad Yazis Ali Basah, Mazlynda Md Yusuf,Mohd Adha Ibrahim, Khairil Faizal Khairi, Hisham Sabri
Universiti Sains Islam Malaysia

   
TC 10

What’s Wrong With The Internet ?The Network Management Of UUM Wireless Network Services
Amran Ahmad,Adi Affandi Ahmad, Mohamed K.M Madi, Shafiz Affendi Mohd Yusof, Muhammad Ikhwan Jambak
Universiti Utara Malaysia

   
TC 11

Making The Switch From Learningzone To UUM Online Learning
Siti Sakira Kamaruddin,Musyrifah Mahmod, Zaharin Marzuki
Universiti Utara Malaysia

   
TC 12

Generation Gap At D Beach Resort
Fais Ahmad, Mohammed R A Siam, Hazlinda Hassan, Munadil Khaleel Faaeq, Daeng Hatef Darerssalam Zuhud
Universiti Utara Malaysia

   
TC 13

Albukhary Foundation As A Role Model In Implementing Islamic Social Responsibility
Al-Hasan Al-Aidaros,Farah Zakiah Mohd Fathi, Amirul Faiz Osman
Universiti Utara Malaysia

   
TC 14

Mall Restructuring At A-One Mall
Jagriti Mishra,Bhaskar Banerjee
National Institute of Fashion Technology, Gandhinagar, Gujarat, India

   
TC 15

Repositioning And Moving Forward : A Case Of Pre Matters Supply and Services
Chuah Chin Wei
Universiti Utara Malaysia

   
TC 16

Mesra Hotel : The Challenges In Making A Dream Into A Reality
Nora Azureen Abdul Rahman, Norhafiza Nordin
Universiti Utara Malaysia

   
TC 17

Rojam Health Products : Innovation For Growth And Organizational Sustainability
Mohd Kamarul Irwan Abdul Rahim,Quamrul Hasan, Che Azlan Taib, Rohaizah Saad, H.M. Belal
Universiti Utara Malaysia

   
TC 18

Issues, Challenges And Solutions To Improve Customer Satisfaction Of Kedah Public Library
Che Azlan Taib,Rosman Iteng, Halim Mad Lazim, Shahizan Affandi Zakaria
Universiti Utara Malaysia, Malaysia

   
TC 19

The Himalaya Herbal Success-Mix : Product Innovation And Beyond
Harleen Sahni
National Institute of Fashion Technology, Gandhinagar, Gujarat, India

   
TC 20

To Buy Or Not To Buy The Equity Of Nestlè Malaysia Berhad
Nor Asma Lode,Jamaliah Abdul Majid
Universiti Utara Malaysia

   
TC 21

Building Sustainable Competitive Advantage : A Case Of ABC Bank Malaysia Berhad
Abdullahi Hassan Gorondutse, Haim Hilman Abdullah, Narentheren Kaliappen, Francis Chuah Chin Wei, Muhammad Haroon Hafeez
Universiti Utara Malaysia

   
TC 22

Challenges In Attracting Local Workforce In Family Business
Noor Asma Jamaluddin, Abdul Halim Abdul Majid, Umair Ahmed
Universiti Utara Malaysia

   
TC 23

Managing Raw Material In Baked Tapioca Cake Manufacturing Industry
Lily Julienty Abu Bakar
Universiti Utara Malaysia

   
TC 24
A Media Celebrity And Persuasive Communication
Azlina Kamaruddin
Universiti Utara Malaysia
   
TC 25

Setting Up Immigrant Business In Malaysia
Rabiul Islam,Irwan Shah Zainal Abidin, Ahmad Bashawir Abdul Ghani
Universiti Utara Malaysia

   
TC 26

Sustainability Management Of Damai Industries Sdn. Bhd
Nor Laili Hassan,Halimah @ Nasibah Ahmad, Md. Suhaimi Md Saleh, Mohamad Sharofi Hj Ismail, Natrah Saad
Universiti Utara Malaysia

   
TC 27

Improving Employees’ Welfare
Zulkiflee Daud,Fadzil Mohd. Husin, Muhammad Shukri Bakar
Universiti Utara Malaysia

   
TC 28

Venture Sendirian Berhad : The Journey To Excellence
Farzana Quoquab,Nomahaza Mahadi, Taram Satiraksa Wan Abdullah, Jihad Mohammad
Universiti Teknologi Malaysia

   
TC 29

Atan Bina Hardware Sdn Bhd : It's Expansion Plan
Farzana Quoquab, Jihad Mohammad, Ramzian Abdul Rahman, Anis Makhillah Mohd Sobri, Nadrah Yusof, Ida Syahidah Ibrahim, Chee Rohaya Che Hussin, Xia Yang
Universiti Teknologi Malaysia

   
TC 30

Ciri-Ciri Penting Seorang Usahawan Bagi Menangani Cabaran Memulakan Perniagaan
Muhammad Shukri Bakar,Azahari Ramli, Rosli Mohd Saad
Universiti Utara Malaysia

   
TC 31

From Brothel To Zakah
Nurul Huda Abdul Majid,Agoos Munalis Tahir, Munirah Kasim, Mahyuddin Abu Bakar
Universiti Utara Malaysia

   
 TC 32 Building the Dream Team : Sweet Dreams Turning Into Nightmares
Cordelia Mason
Asian Institute of Finance, Kuala Lumpur
   
  RESEARCH CASES
RC 01

The Impact of Family Business Leader’s Confidence In Succession Process
Mohd Noor Mohd Shariff, Linda Salim, Darwina Ahmad Arshad
Universiti Utara Malaysia

   
RC 02

Penilaian Harta Tanah Warisan (Kes Kajian – George Town)
Norliza Nordin
Jabatan Penilaian Dan Perkhidmatan Harta,Kementerian Kewangan Malaysia, Malaysia

   
RC 03

Bidang Tumpuan Utama Pembangunan Strategi Zoo : Satu Kajian Penandaarasan
Rahimi Abidin, Fadhilah Zahari, Nor Hasni Osman, Azhar Ahmad
Universiti Utara Malaysia

   
RC 04

Business Process Reengineering : Is It Relevant To The Islamic Banks ?
Norlena Hasnan, Mohd. Rizal Razalli, Kabiru Jinjiri
Universiti Utara Malaysia

   
RC 05

The Effects Of Organization Characteristics Towards Innovation In Construction Industry
Nor Hasni Osman, Norlena Hasnan, Ng Hock Seng, Shahimi Mohtar
Universiti Utara Malaysia

   
RC 06

Towards An Effective Business Model For Golf Industry : A Proposed Framework
Fadhilah Mohd Zahari, Rahimi Abidin, Nor Hasni Osman, Azhar Ahmad
Universiti Utara Malaysia

 

 

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