International Case Study Conference (ICSC) 2014

Teaching Cases

TC 01

A Product- Based Branding Strategy: Bajaj Auto - Will It Work?
Sriram Soundararajan
IBS Hyderabad, India

                    
TC 02

The Linear Corporation Berhad Corporate Scandal
Anna A. Che Azmi, halimatus Sakdiah Abu Samah
University of Malaya, Malaysia

   
TC 03

Copenhagen - On Road to A Zero Carbon City
G.V. Muralidhara
IBS Hyderabad, India

   
TC 04

A-Life Med Regular or A-Life Critical Care Which to Purchase
Lim Chee Chee
Universiti Utara Malaysia

   
TC 05

Repositioning Horlicks in Pakistan
Kamran Siddiqui, Amena Sibghatullah
DHA Suffa University, Pakistan

   
TC 06

Creating Resilient Community in Disaster Prone Geographies: Should ASGASS Turn For-Profit or Remain Not-For-Profit?
Shailendra Singh Bisht, Surajit Ghosh Dastidar
IBS Hyederabad, India

   
TC 07

Virtual University, Pakistan: Developing an Advertising Campaign
Kamran Siddiqui, Erum Fatima
DHA Suffa University, Pakistan

   
 TC 08

Launching School of Professional Advancement (SPA) 
Rabia Mansoor Khan, Fawad Khan
DHA Suffa University, Pakistan

   
 TC 09

KEJRIWAI - Redefining Indians Politics
D. Satish, M. V. Nagendra Kumar
IBS Hyderabad, India

   
TC 10

Orange Cool Club
Kalpana Agrawal, R. K Sharma
Prestige Institute of Management & Research, Indore

   
TC 11

Art of Persuasion
Saima Sadar Khan, Kamran Ali
DHA Suffa University, Pakistan

   
TC 12

The Bitter Sweet Sugar Subsidy
Zurina Kefeli, Sum Kum Mooi, Syed Omar Syed Agil
Unviversiti Sains Islam Malaysia, Malaysia

   
TC 13

Merger of PCIT and PICS
Mahwish Anjam, Sadia Mehboob
DHA Suffa University, Pakistan

   
TC 14

Case: Sour Experiences Make Waji Boutique Look for Better Ways to Run the Business
Usman Nazir
Institute of Business Administration, Pakistan

   
TC 15

Risk Management Framework in Public Sector Organisation: A Case of Purtajaya Corporation
Zarina Zakaria, Zamzulaila Zakaria
University of Malaya, Malaysia

   
 TC 16

Understanding Accounting Information System and Its Components: The Case of a Well Establish Grocery Chain in Malaysia
Zaini Zainol, Afiqah Rasidi, Hanisah Hamzah, Syafiqah Mamat Zambi
International Islamic University Malaysia, Malaysia

   
 TC 17

Fraudulent Financial Reporting at Silver Bird Group
Wan Nordin Wan Hussin
Universiti Utara Malaysia

   
TC 18

Domestic Feedlot Corporation and Its Quest for Capital
Ummul Khairiah Md Shahid, Wan Nadiah Wan Mohd Nasir, Shahida Shahimi
Universiti Malaysia Kelantan, Malaysia

   
TC 19

SEWA - A Case on Social Entrepreneurship
Jagtiri Mishra
National Institute of Fashion Technology, Gandhinagar, Gujarat

   
TC 20

Making Difference with Sukuk Musharakah 
Shahida Shahimi, Mohd Badrul Hakimi Daud, Muhamad Fitri Hassan
Universiti Kebangsaan Malaysia

   
TC 21

Metro Mart Franchise Program: Realtion and Satisfaction Issue
Mohd Yusop Mohd Jani, Mohd Noor Mohd Shariff, Mohd Sufli Yusof
Universiti Utara Malaysia, Malaysia

   
TC 22

Managing Employee Conflicts
Kamran Siddiqui, Mahwish Anjam
DHA Suffa University, Pakistan

   
TC 23

JCR-VIS Managing Credibility Seeking Business
Ameena Sibghatullah, Bilal Ahmed Chishty
DHA Suffa University, Malaysia

   
TC 24

Improving Innovativeness through External Collaborations: A Case Study of TPM's Tenants
Geraldy Dadriyanyah, Mohamad Ghozali Hassan, Amlus Ibrahim, Shahimi Mohtar
University Utara Malaysia, Malaysia

   
TC 25

ASW Khidmat Healthcare Ventures
Mohd Hafizi Abdul Fatah
Global Entrepreneurship Research and Innovation Centre, Universiti Malaysia Kelantan, Malaysia

   

 

Research Cases

RC 01

Hurdles for FDI in Multi- Brand Retail in India
Kalpana Agrawal
Prestige Institute of Management & Research, Indore

                
 
RC 02

EPF Versus Pension: The Case of Malaysian Public Universities Employee's Decision
Habibah Tolos, Arpah Abu Bakar
Universiti Utara Malayssia, Malaysia

   
RC 03

Customer Satisfaction and Loyalty in the Airline: Case Study of Malaysia Airlines (MAS) and Air Asia
Suriani Sukri
Universiti Malaysia Perlis, Malaysia

   
RC 04

Beyond Ethnicity and Gender: Educational Background Diversity Management Initiatives at GRetailco
Nurhaizal Azam Arif, Takeshi Ohtowa
Universiti Utara Malaysia, Malaysia

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